Whatever brought you to Shatterproof, your story is unique. Your WHY is an important way for you to share your message with potential donors.
Bring us into your world. Give us a peek into the life you’re remembering or celebrating. Give yourself permission to share as much or as little as you want. When we share our own experiences, others will be there to relate with us, to rise with us, to conquer fear with us, and to embrace us. You’ll realize you are not alone. And you’ll inspire others to take action.
Why, Who, & What: The 3-Keys to a Compelling Story
1. WHY you are starting or participating in a Shatterproof fundraising event? Was there a specific experience that prompted you to get involved?
2. WHO you are honoring/celebrating/advocating on behalf of (e.g., your child, your friend, a loved one)?
3. WHAT does it mean to you for others to support the cause by making a donation or joining your team?
If you need a little inspiration to get started, here are a few "WHYs" from some Shatterproof fundraisers
In Memory of Travis Scott by Lisa Scott
"Travis was an amazing, kind, funny, charismatic young man that had his whole life in front of him. He was never given the tools to help him fight this disease. No one should ever have to go through this without proper support and understanding.”
Miles For Shatterproof by Katrina Scott
"The Shatterproof mission is very important to me, as a very close friend of mine lost his son to addiction. He has taken such a tragic loss and turned his energy into figuring out how he can help solve problems so others may not have to face the same loss he did. All of us have been touched by addiction somehow, and I'm hoping you will consider supporting this cause with me.”
"I’m running my first half marathon and I don’t want it to be about me or how gazelle-like I look, or how fast I’m going for a first-timer, or how well my sneakers match my running tights.
I want it to be about Matt because he was my brother and he died and I miss him. . . .
If you knew Matt, if you loved Matt, if you know me or love me, if you care about this issue or society in general, I would just be tickled if you’d donate."